Click on almost any website these days, and you’re likely to see a hero banner. No, this doesn’t mean images of capes and hammers and a collection of super cool gadgets, but the idea is kind of the same. The hero banner is one of the first things that visitors see on your website, and when done well, it’s intriguing enough to keep them on the site and get them to do something — or better yet, buy something.
Some people consider their home page to be a hero banner, but that’s not technically correct. In some cases, a landing page can be a hero banner, but if the banner is on the home page, it’s only a part of the page. Unlike a typical homepage, which may be packed with information and links, a hero banner is generally focused on one specific call to action.
Your homepage will likely have contact information, links to social media, primary and secondary calls to action, logos, and links to other pages on the site – all of which are important – but the hero banner is strictly focused on one key message. It leads visitors to another part of your site, perhaps your homepage or another landing page, according to your site’s primary purpose.
Hero images have become so popular because they pop. They add interest to your site without a lot of clutter, while helping express your key messages and establish your brand. And unlike carousel images, they don’t hide content on your site. Users don’t have to go searching for the banner they just saw or wait for the carousel to come back around.
Your key content is located front and center — right where it needs to be. And thanks to easy-to-use banner maker tools, they aren’t difficult to add to your site.