How to Choose the Best Animation Style for Your Explainer Videos

There’s a growing body of evidence indicating that animated videos are the most effective videos for landing pages, explainers, and introductory videos. Not only does animation allow you to present complex topics in a simple and engaging way, but they are often less expensive and easier to produce than live action videos.

While most of us probably think of our favorite Disney movies when we think “animation,” there are actually many more styles of animation, and each of them has their own strengths. Because not every style is well suited to every purpose, it’s important to understand how each can affect your message, and how to go about choosing the right style for your explainer video.

Mobile Marketing Trends You Cant Ignore

Last summer, Google made headlines when it announced that, as many had predicted, more searches were conducted on mobile devices than on PCs. This announcement came on the heels of the news that mobile traffic makes up almost half of all e-commerce traffic, and that conversions on desktops are declining while mobile conversions are increasing.

These numbers even led “Wired” magazine to predict that within the next two years, most people won’t even own or use PCs anymore, and will rely entirely on their smartphones and tablets.

The rapid rise of mobile is probably not a surprise to most marketers, but it does require a shift away from the “business as usual” approach that many have taken in recent years. The fact is, for any business to thrive in the current climate, it must acknowledge current trends and adjust it’s marketing mix and tactics to better meet the needs of mobile users. This starts with understanding the primary influences on mobile marketing, and how they affect their business.

Trend #1: The Decline of Flash

Using Flash for video and animations has been falling out of favor for several years, but over the last year the number of experts calling for an end to the software all together is increasing. Successful marketers understand that in order to reach a mobile audience, HTML5 is a necessity since neither Android nor iOS will support Flash.

Creating HTML5 banner ads ensures that they will be seen across devices, browsers, and operating systems, and allows you to create more responsive and customized ads for different audiences. Bottom line? If you are still including Flash banners instead of HTML5 banners, you’re undoubtedly losing conversions.

Why You Need a Landing Page Video — and How to Make It Successful

If you’ve done any online marketing at all, you’ve undoubtedly discovered that driving traffic to your website isn’t enough. Sure, you want people to click on your site, but unless they convert — i.e., buy something, join your mailing list, download a resource — all of that traffic isn’t going to help you grow your business.

There are a million and one ways that you can go about increasing conversions, but one of the most effective means of spurring visitors to act is video. Multiple studies have shown that including a video on your landing page increases conversions, often significantly.

Typically, using video increases conversions by about 80 percent, but there are companies that have seen as much as a 250 percent increase. While such dramatic results aren’t always guaranteed, there is enough evidence to indicate that taking the time to create an engaging video is a worthwhile endeavour.

Enter Animatron’s #EmotiContest NOW!

Seize your chance to be social, get noticed and win prizes!

We, here at Animatron, will be hosting a booth at the event and are feeling super emotional about it. With this fun and amazingly easy interactive emotions contest, we’d like you to express and share how you’re feeling about attending this awesome event as well!

Since this is a contest for what we think is a pretty awesome prize, the rules are as follows:

  • Create your own emotional reaction video HERE and share it to both your Twitter and Facebook accounts before 11:50 am April 18th.
  • Kick back, relax and enjoy the Social Media Marketing World event.

Winning prizes will be awarded to:

  • Most Liked
  • Most Shared (retweeted)
  • Most Adored (positive community replies)
  • Funniest Video
  • Most Clever Video
  • Shining Social Media Rockstar (Allstar)!

What can I win, you ask?

  • A trophy to proudly display your prized achievement!
  • Promotional Animatron annual PRO Subscription ($240 market value) + T-shirt + Stickers!
  • An Animatron Website and mailing list announcement, and the #SMMW16 #EmotiContest winner’s invisible crown :-)

The Winners will be announced on all of our social media channels and events pages, afternoon on April 18th!

You can pick up your prizes and trophies at the Animatron booth in the Network Plaza!

Remember, be emotional, be social and spread the word!

Enter here

Good Luck! We hope to see you all at the event!

The Animatron Team

P.S Hashtags #SMMW16 and #EmotiContest will be auto added to your posts for maximum exposure!

7 Reasons Why to Participate in Our Emotion Contest at #SMMW16

  1. First of all, it is a fun way to use your creativity muscle!

  2. It is easy and takes no time. All you will need to do is to pick background, animated character, type in text and share. It only takes a minute to create a highly engaging video. Isn’t it great?

  3. SMMW marketers are always hunting for a savory piece to feed the Content Monster. We think about our Emotion Contest page as an “Easy Video Content Generator Tool”!

  4. To entertain your audience, while providing relevant material.

  5. To try new stuff. It is scientifically proven, trying new things is an excellent exercise for your brain! So yes, sometimes it is good to be selfish ;-)

  6. You will get a cool T-shirt, and possibly win a trophy!

  7. If you already use the very popular Pablo by Buffer, you will love Emotion by Animatron. It is just like Pablo, but it’s an animated video instead of a still image with quoted text!

Are you ready to create an Awesome Video?
Click here
We can’t wait to see your Emotions!

Animatron Team.

Join Our Cartoon Caption Contest for a Chance to WIN!

This contest is designed for SMMW16 attendees and it is simple:

Reply to Animatron’s pinned Twitter post, with a hilarious, meaningful or “social media marketing world”-relevant reaction to the video by 11am April 18th.

All participants get a limited edition T-shirt (while supplies last)

There will be winners for the 3 most LOL replies, and the most liked reply. So share!

The winners will receive:

  • Trophy “LOL Leader of SMMW16 Cartoon Caption Contest” + Animatron PRO Subscription (1 year - $240 value) + priceless limited edition T-shirt!
  • Trophy “Most Like-able Marketer of SMMW16 Cartoon Caption Contest” + Animatron PRO Subscription (1 year - $240 value) + priceless limited edition T-shirt!

The winners will be announced on all of our social media channels and events pages, April 18th afternoon, your trophy will be waiting for you at Animatron’s booth at SMMW16 event!

Remember, be social and spread the word!

This contest is judged exclusively by the Animatron Team and Twitter analytics.

Good Luck and we hope to see you at the event!

The Animatron Team

Learn How to Animate Your Own Selfie Photo

Howdy there! Did you know that Animatron has an awesome feature that allows you to take Selfies with your webcam? Well, I’d like to give you a quick rundown of how you can use this amazing feature to easily animate yourself and your friends, from all of your favorite pictures! It’s so much fun to play with!

Announcing Animatron’s Presentation at the Venture Сafe

Save the date!
Join Kate and the Animatron Team for this wonderful Presentation
“The Power of Visual Storytelling for Business”
at The Venture Cafe in the heart of Cambridge, MA on Feb 11 at 6:30 - 7:30

Have you ever been to The Venture Cafe in Boston? You should visit it at least once! Chances are you will have a great time, meet new awesome people and learn something useful. After having a glass of complimentary wine or beer, you may start to experience a generally great feeling of being part of something big and exciting – the Bostonian entrepreneurial community.

On February 11th, you will get an exclusive opportunity to listen in on “The Power of Visual Storytelling for Business” presentation. It will give you an overview of the evolution of storytelling, reveal behind-the-scene psychological impact of presenting information in a story format; provide an overview of the popular visual formats used by today’s businesses, emphasizing on current trends; followed by tips on how to choose the right format to maximise performance, generate more leads and attract attention to your brand. I promise you won’t get bored! In fact, I hope you will feel enlightened and definitely energized by it. :-)

At the end of the presentation, everyone is welcome to ask questions about visual storytelling and more.

The Venture Cafe is open to the public on Thursdays, as early as 5pm. If you plan to listen in on the presentation, please arrive at least 30 minutes prior to beginning, to allow yourself time to get comfortable and hold your seat. The number of seats is limited.

To be on the safe side pre-register here, now.

Who should attend this event? I prepared the presentation with the small business owner, entrepreneur and entrepreneur-to-be, in mind. But I believe anyone will enjoy and benefit from it.

You are cordially invited! See you there soon!



Step-by-Step Guide

Hello and welcome from the Animatron team! This step-by-step instructional guide will assist you with planning and producing your very own Explainer Video. Using the Animatron Editor and a few, free 3rd-party programs to help you along the way of producing Explainer Video for your company, products and/or services!



Come up with an idea and write it down. Include dialogue, narration and notes on how it will be animated. Effective explainer videos have 3 parts in common:
- They outline the problem and hook related audience
- Show a solution using product/service pitch
- Wrapping up with a call to action.
The script will act as the supporting structure of the video, throughout the entire process.
Tips on Explainer Script


Just follow your script to draw a sequence of the key scenes, providing structure and solid foundation for future visualisation.
The storyboard serves as a graphic organizer that provides the viewer with a high-level view of a project.
Learn More


An audio recording of the scripted dialogue and narration used to set the rhythm, pacing and mood of the story.
This step is essential to set the overall video length and provides a solid base for your supporting animations.


Backgrounds, pre-animated characters, props, and other visual elements are selected for final quality. Typography and transition effects  should also be decided on.
Here, static illustrations are extrapolated into animated assets and brought to life!
All of your designs and characters can be altered and/or animated using the Animatron Editor.


Sound FX are added to enhance some key animations and make actions stand out, boosting the overall message significantly.
Background music is applied to support the story, emitting the desired emotional reaction.


Test the whole project and all of it’s elements for audio/visual clarity, timing and pacing, before rendering the final video.
Export into an HD video or HTML5 format, depending on your needs.
Good luck on your explainers and remember, Animatron has your back! So, send any/all explainer video and editor questions into The Animatron Team

5 Easy Steps for Recording Voice-Over Dialogue

Hello there, newcomer! You have just stumbled upon an amazing resource to help with that all-too-critical explainer video you’ve been toiling over. Here are a few easy-to-follow steps that will improve your voice-over skills and help you master any current or future projects that require some dialogue recording.

1. Overcome Self-doubt

You, like many many other DIY-ers, may suffer from your own crushing self-confidence. Whether it’s that awkward sensation of talking to someone when you know they aren’t there, or feeling like your voice isn’t clear enough for others to understand – even just disliking the way your voice sounds when you play it back to yourself, are common fears people dwell on. Take a few deep breaths and speak each line as if you were having a conversation with an 8-year-old.