According to The Radicati Group, a tech-based market research firm, average people get over a hundred emails in their inbox each day. It’s obvious that people don’t open the vast majority of these messages. Still, you can rest assured that reports of the demise of email marketing are quite premature. In fact, the Direct Marketer’s Association found that emails provided an ROI of about $43 for each dollar spent. If you can deliver emails that your subscribers find valuable, you’ve got a great opportunity to grow your revenues without spending a lot of money.

Four Tips to Improve Email Engagement With Video Email Marketing

Yes, email marketers have to work hard to get noticed in a crowd. Great email marketers know that they enjoy excellent returns if they provide their audience with valuable content. One way to offer your subscribers outstanding content is to incorporate video into your emails. Video has been proven to improve engagement across all online platforms, and email is no different.

To help increase email engagement, clicks, and sales, consider these four video email marketing suggestions:

If you want to improve email open rates, engagement, and conversions, it may be time to consider video email marketing. Emails can pair with your videos just as naturally as peanut butter and jelly or if you’re in the south, biscuits and gravy. Of course, you can emails to help increase the number of viewers that your video gets. In turn, videos can help improve your open and conversion rates.

Ways to Add Video in Email

If you’re already convinced that it’s time to begin sending video in email, you might benefit from some suggestions about how to incorporate that into your overall email strategy and of course, how to actually send emails inside of videos.

Consider a brief discussion of both of these topics:

Since videos lead to better open rates and conversions, it’s only prudent to consider incorporating them into several different parts of your marketing strategy:

Stock footage, also commonly referred to as archival footage, is a tradition as old as the video format itself. Video stock footage allows you to use clips that already exist in your finished video product, rather than outsourcing the assignment to a film crew or even doing the recording yourself. Do you really need a helicopter shot of the downtown skyline at dusk to sell a product or service?

When it comes to using almost any kind of content to promote your business, you can’t just sit back and say that if you offer it, they will come. Your content may offer the perfect solution for your ideal buyers’ problems; however, they won’t see it if they don’t even know it exists. Even movies that win all sorts of awards for quality still invest in promotion. Be sure that you enjoy the best returns on your great content by telling your audience about it.

We know there are so many topics that you want to create an animated video for: a product demo, office presentation, or a school project. We also know you want your animation look unique, personalized, and attractive. And even though there are more than 180 animated sets in our ever-expanding Market, we want to give you more opportunities to get creative with Animatron.

These days, it’s hard to find a form of marketing that is more captivating, more impressive and more powerful than video. According to a study conducted by Hubspot, 92% of people who see a video that they like on their mobile device are likely to share it with others. Video can increase email click-through rates, landing page conversion rates, overall engagement and absolutely everything in between in a very dramatic way when executed properly.

In the world of social media, there is one event that is most anticipated every year. It is not another Facebook update, Twitter news, or Instagram story. This event gathers industry leaders, marketing experts, and vendors from all over the world. It delivers most actionable social media tips, brings true value to its attendees and empowers them with new great ideas.

At some point, everyone who sets out to make a video - regardless of how talented they are or how large their existing audience is - will go through the following scenario. They will spend a huge amount of time coming up with the perfect concept for a video blog. They will pour their heart and soul into every frame of content, working tirelessly until everything is absolutely perfect in their eyes. They will upload the video, watch it a few times to make sure it looks its best, hit “Publish” and then… nothing. Few people watch it and even fewer respond to it or engage with it in some way. For all intents and purposes, it becomes “the one that got away.”