According to The Radicati Group, a tech-based market research firm, average people get over a hundred emails in their inbox each day. It’s obvious that people don’t open the vast majority of these messages. Still, you can rest assured that reports of the demise of email marketing are quite premature. In fact, the Direct Marketer’s Association found that emails provided an ROI of about $43 for each dollar spent. If you can deliver emails that your subscribers find valuable, you’ve got a great opportunity to grow your revenues without spending a lot of money.
Four Tips to Improve Email Engagement With Video Email Marketing
Yes, email marketers have to work hard to get noticed in a crowd. Great email marketers know that they enjoy excellent returns if they provide their audience with valuable content. One way to offer your subscribers outstanding content is to incorporate video into your emails. Video has been proven to improve engagement across all online platforms, and email is no different.
To help increase email engagement, clicks, and sales, consider these four video email marketing suggestions: