In recent years, the appetite for visual content has skyrocketed among users. With video content dominating 74% of all internet traffic, marketers are looking at visual content as an integral part of its marketing mix.
At some point, everyone who sets out to make a video - regardless of how talented they are or how large their existing audience is - will go through the following scenario. They will spend a huge amount of time coming up with the perfect concept for a video blog. They will pour their heart and soul into every frame of content, working tirelessly until everything is absolutely perfect in their eyes. They will upload the video, watch it a few times to make sure it looks its best, hit “Publish” and then… nothing. Few people watch it and even fewer respond to it or engage with it in some way. For all intents and purposes, it becomes “the one that got away.”
Teachers in every state and country will tell you that while there may be standards and textbooks, individual children challenge them every day—with different learning abilities and speed, with different approaches and strengths. So how then do you adapt a traditional classroom to meet the needs of every individual?
Content creation is no easy thing, especially if you want it to be shareable, attractive and professional looking, preferably all at the same time. It gets even more intricate when it comes to video production. Where on earth can I find royalty-free images, let alone video? How am I supposed to put text over the video that I found?..
In Animatron, we feel for you. That is why we are happy to announce the arrival of 500,000 items to our Marketplace.
If we think about our own memories, we may notice how words can easily be forgotten when pictures tend to stay in our mind. By nature, people are visual and attracted to images. So it was 30,000 years ago when first drawings appeared at Chauvet Cave in the South of France, and in the 1890s when the history of film began, and even more significant now in times of growing information overload.
Video marketing is one of the hottest, most effective content marketing techniques going right now — especially animated videos. And why not? Animation is fun, and it makes your explainers way more interesting than a boring old brochure.
But as with anything great, it only works if you do it right — especially when it comes to whiteboard videos. Whiteboard videos are simple and effective, but you have to avoid a few common mistakes.
If you are new to animated explainer videos, the amount of advice about how to do the videos can be overwhelming. And while it’s one thing to read that you should be customer focused, it’s something else entirely to see it in action.
With overwhelming growth in video viewing on Facebook, more and more businesses are driving awareness and sales with video ads. Opening the potential for brand exposure, the medium is certainly going to see greater investment from Facebook in the future.
The end-of-the-year period is a magical time: streets are decorated with lights; holiday markets invite to spend another hour or so walking through the aisles; store windows display attractive price tags and announce year-end discounts. In other words, holiday is in the air. That said, isn’t it exactly the right moment to go an extra mile and accelerate your marketing performance?
At Animatron, we want to empower our users to create stunning animations - easily. While we are proud of the fact that our animation maker can be used by both newbies and professionals alike, we did want to make is simpler to work with for those less familiar with animation tools. That’s why we have just released the Lite Mode.