So we’ve all heard by now that “banner blindness” is a real problem in online marketing these days. All those startling statistics about how you’re more likely to get struck by lightning than get clicks on a banner, how someone can spend several minutes on a page and still not see your ad, how it’s just a waste of time and money, etc. all seem to overlook one important fact: When done right, banners still work.
Animated videos have become extremely popular among marketers and small business owners. Studies after studies show that animation is a great way to attract viewers, capture their attention and get the message across.
However, it seems animated videos used to be a novelty several years ago. Now almost everyone uses animation to promote their business, and it is becoming more difficult to stand out from the crowd of animated explainer videos, presentations and demos. Think about it: out of 70 best explainer videos collected by HubSpot, Video Brewery, Demo Duck and Switch Video, 50 are animated. How do we get a message across while still benefiting from the popular video style?
The answer is simple: whiteboard animation.
These days, people are more likely to use their mobile devices than their computers to access content. Whether it’s reading a blog, watching a video, paying bills, or any other activity one typically does online, it’s far more likely to be done on a smartphone or tablet than a desktop or laptop.
No one ever said that building a brand was easy. In fact, the process of defining your brand and bringing it to life takes a whole lot of time and effort.
Just because building a brand can be challenging, though, doesn’t mean that it can’t be fun. Finding new ways to leverage what makes you unique in order to connect with your audience and show them exactly who you are can actually be an enjoyable process, especially when you look beyond your mission statements and key performance indicators and find ways to tell your story. And what better way to do that than through animation?
In November 1620, a small ship from Plymouth, England, landed Cape Cod, and its passengers stepped out into the New World. The ship was called the Mayflower, and the passengers were the first European colonists to start a new life on the other side of the Atlantic. The next 1621 brought devastation and grief, and when the first autumn harvest of the Pilgrims was brought up to be successful, it was acknowledged as one of the first Thanksgiving celebrations held by the Pilgrims and Native Americans.
Whether you’re a marketer, content manager, blogger, or webmaster, you want your content strategy to perform its best. Visual content may be a good point to start with, because it is probably the most effective way to deliver your advertising message and significantly increase user engagement.
Without digging too deep into the science, some research has shown that 90% of information that enters our brains is visual, and so people could remember 65% of information that came with visuals three days later (versus 10% when audio was used). Twitter case studies have shown that tweets with photos get 313% more engagement than tweets without them. Casey Henry’s investigation reveals that the blog posts with multiple media types will attract almost 6 times more inbound links than original plain text posts.
Since the invention of smartphones, choosing the right content type has never been so crucial. This is because people now spend a huge amount of their time on the web, interacting with different content online. Keeping that in mind, we would like to provide you with 6 simple and easy-to-remember rules which are applicable in almost every industry - implementing them will help you achieve your marketing and other goals.
Helvetica? Hell, no. There is a lot of hype around type, especially in the graphic design industry. And, while you can get lost in an ongoing argument of the merits of Comic Sans and Lucida Sans, many people do not know what a “sans” is. In fact, most of the struggle when it comes to typography is understanding the different terms that identify a typeface. This becomes increasingly more challenging for new designers as they seek different font pairing options. Typography may seem effortless but it is a science. In order to be a successful designer, you must learn the formula.
A marketing campaign is understood as a number of marketing activities aimed to promote a product or service. The ultimate goal of marketing campaign can be different (eg. grow awareness, boost sales, increase website traffic, etc.), but there is a set of the most-used activities that marketers frequently implement no matter what goal has been chosen to achieve. Today I’d like to talk about content marketing campaigns specifically, as content marketing is regarded to be one of the most efficient marketing strategies in terms of return on investment (ROI) according to marketers themselves. But first, why do I mention video in the headline at all? The answer is simple.
Even just a few years ago, website animations were something new and different. They added an unexpected, “how did they do that?” element to a site. Today, though, animations have become the norm, almost to the point where site visitors actually expect them, and might even consider a site that doesn’t have at least some animated element to be outdated or stale.
If a picture is worth a thousand words, then a video is worth a million. And there is a reason why the old English saying has been modified to reflect the reality of today’s digital world. The recent B2B Demand Generation Benchmark Survey for 2014 indicates that video has fully gained strength and became the #1 source for marketing. The study found that videos were the most commonly leveraged type of content used by 92% of marketing professionals. The take-away of this is that most marketers prefer video over surveys, white papers, case studies, and demos. The question is – why?