So I see you’ve come a long way since scripting your precious explainer video. Well done! You’re approaching the halfway point and it’s time to consider all of the graphics, icons, logos, text styles, fonts and visual style elements you wish to incorporate. During your beginning scriptwriting phase, you should have pooled a decent amount of reference to kickstart the process, so pin up all of your favorite browser tabs and get to it!
“Good artists borrow, Great artists steal”
Remember that famous and possibly implausible Picasso quote that Steve Jobs was so fond of? It’s not to be taken literally. So, please don’t go thinking I’m condoning your breaking into the Sistine Chapel and taking a chisel to your favorite wall. It’s best to assume this means you should take your favorite elements and transform them into your own style. If you happen to “steal” the exact same color palette, be sure that it’s the only element you use from that artwork. If it uses culturally identifiable shapes or patterns, be sure to avoid absolute similarities. Don’t let people confuse homage for perversion, when referencing another artist’s work. And always be sure to get permission from and credit another artist’s work if you absolutely must copy it.