If a picture is worth a thousand words, then a video is worth a million. And there is a reason why the old English saying has been modified to reflect the reality of today’s digital world. The recent B2B Demand Generation Benchmark Survey for 2014 indicates that video has fully gained strength and became the #1 source for marketing. The study found that videos were the most commonly leveraged type of content used by 92% of marketing professionals. The take-away of this is that most marketers prefer video over surveys, white papers, case studies, and demos. The question is – why?
When the calendar hits mid-October, it’s obvious that
winter Halloween is coming. Carved pumpkins, candles and pointy hats fill supermarkets, and everyone’s excited about the season. This time of the year is a perfect time for companies to get creative with their marketing and add a bit of weirdness to their content strategy. And what better way is there to boost your content than video?
Here’s how you can create branded animated Halloween video in just 5 minutes.
Chromebooks surfaced on our radar just a few years ago, and despite its novelty, the product has become the American education system’s primary choice for classroom technology. Low price, durability, ease of use for students as well as ease of support for tech teams, made Chromebook a popular choice for teachers in order to introduce students to a wealth of knowledge and the helpful tools the Internet has to offer. It all might sound well, but here comes the question: once an educator obtains a Chromebook, how do they actually proceed?
Here are 8 ways to use Chromebook in your classroom:
1. Have students complete writing assignments using Google Docs
This application offers to students the privacy that accompanies working on one’s own while allowing teachers to comment and make edits instantly. Instead of having an educator constantly patrol the classroom while checking in with each student, the teacher can remain at his or her desk, review student’s progress in real time and make notes and suggestions if needed.
Most likely, you have already heard this before: video is a powerful marketing tool. Study after study has shown that people respond more favorably to video, are more likely to buy when they see a video, and trust video more than any other format. The question, though, is why?
The fact is, video is so powerful because we are hardwired to respond to it. That’s right: as humans, we can’t help but respond to video. When a video hits the right emotional notes, it resonates on a level that goes well beyond simply getting attention for your business and making a sale. It builds a connection with your audience. It spurs emotions, grabs attention, and conveys information in a way that the printed word simply can’t.
Does this mean you need to do away with all of your other content and focus on video only? No. However, with a stronger understanding of the psychology behind the response to video, you are in a better place to develop videos that resonate with your audience and a visual marketing strategy that helps you reach your goals.
When it comes to banner makers, Animatron is simply the easiest and best way to create, optimize and export banner ads online.
Before running headlong into creating your banner ads, here are two very important points to consider:
Decide on Banner Size
Before collecting all of your resources, it’s important to think about the space your banner ad will take up and how it will ultimately be displayed. Here is an amazing AdSense resource that depicts banner performance based on
banner size. This will surely help you choose the best banner dimensions currently in demand.
You’ve created an explainer video. It’s up on your site, and getting decent results. You’ve had plenty of views, conversions are in line with your goals, and overall, you’d say the project is a win.
But you can’t help but think, “Could we do better?” After all, you could always use more conversions, and you would like to reach a wider audience. Sounds great, but you aren’t ready to reinvent the wheel so to speak, and as long as your existing video is working, you’re reluctant to change it.
Enter A/B testing.
It’s been a long time coming, so no one should be surprised: Flash is, for all intents and purposes, dead when it comes to display advertising.
The latest nail in the coffin for the once ubiquitous platform? As of the end of June, Google AdWords is no longer accepting display advertisements built on the Flash platform, and by the end of the year, will no longer display existing ads created in Flash.
Google’s move is not unexpected; last year, an update to Chrome changed the way plugins worked to require users to press play on Flash videos, rather than having the videos AutoPlay as they had in the past.
It’s not only Google that’s leading to the end of Flash, though. Within the realm of mobile, iOS devices have never supported Flash video, and Android has not supported it for at least six versions now. The simple fact that most users cannot watch Flash video on mobile while the majority of video is actually viewed on mobile devices leads to an inescapable conclusion for advertisers: convert to HTML5 or be left behind.
The Problem With Flash
Questions about compatibility and support aren’t the only reason Flash is finally meeting its demise. Not only has the platform always been somewhat unreliable and plagued with bugs, it’s also been plagued with security flaws. Hackers have consistently been able to exploit weaknesses in the platform to install malware and even gain remote access over users’ computers to wreak even more havoc.
Hopefully your summer was a blast! You worked on your tan, traveled the globe or just epically binged on some Netflix shows.
Now it’s time to go back to school and settle into the normal rhythm of things. Here are some awesome tips for both the returning student and teacher to Have a Rockstar New School Year.
Using Animatron to create your own talking characters, critters and inanimate objects has never been easier! Any combination of imported media, pre-animated drag-and-drop marketplace assets and a little creative dialogue can go a long way when whipping up your own chatty composition of characters! Let’s begin with the basics…
you’re researching ways to show off “how to use video” in your animation projects and your first thought is kittens – not just any kittens – talking kittens. Some immediate, overwhelming need to search for fuzzy and cute cuddlicious creatures, catapulted me on a quest to find some helpful references. An hour or so of “research” lead to these viral internet sensations… MEOW & WOOF
Slap a picture of a cute wittle kitty into the editor and record some video of yourself making the cutest kitten speech you could possibly muster, from your underwhelming baritone voice. Which reminds me – here’s a free, priceless vocal exercise for you! (just so happens to reference a ‘meow’ sound)
Sounds easy enough in theory…So, what could go wrong?