LATEST AWESOMNESS

You’ve created an explainer video. It’s up on your site, and getting decent results. You’ve had plenty of views, conversions are in line with your goals, and overall, you’d say the project is a win.

But you can’t help but think, “Could we do better?” After all, you could always use more conversions, and you would like to reach a wider audience. Sounds great, but you aren’t ready to reinvent the wheel so to speak, and as long as your existing video is working, you’re reluctant to change it.

Enter A/B testing.

It’s been a long time coming, so no one should be surprised: Flash is, for all intents and purposes, dead when it comes to display advertising.

The latest nail in the coffin for the once ubiquitous platform? As of the end of June, Google AdWords is no longer accepting display advertisements built on the Flash platform, and by the end of the year, will no longer display existing ads created in Flash.

Hopefully your summer was a blast! You worked on your tan, traveled the globe or just epically binged on some Netflix shows.

Now it’s time to go back to school and settle into the normal rhythm of things. Here are some awesome tips for both the returning student and teacher to Have a Rockstar New School Year.

Picture this: you’re researching ways to show off “how to use video” in your animation projects and your first thought is kittens – not just any kittens – talking kittens. Some immediate, overwhelming need to search for fuzzy and cute cuddlicious creatures, catapulted me on a quest to find some helpful references. An hour or so of “research” lead to these viral internet sensations… MEOW & WOOF

Despite a lot of efforts made to facilitate animation with computer technology many artists struggle to produce compelling works in the field. Our previous post on the topic revealed that brilliant animation is all about sticking to the very basics. Adhering to the laws of physics is how you begin, but what about more abstract issues, such as emotional timing and character appeal?

In 1981 two bright Disney animators Ollie Johnston and Frank Thomas introduced twelve basic principles of animation to produce more realistic works. Since then the principles have been adopted by almost every professional animator, and have been referred to by some as the “Bible of animation.” Originally intended to apply to traditional, hand-drawn animation, the principles still have great relevance for today’s computer animation and can be found not only in character animation, but also in user experience design.

Twelve basic principles of animation below are paraphrased from The Illusion of Life: Disney Animation, one of the “best animation books of all time,” and illustrated with examples made using Animatron.

Squash and Stretch

Considered the most important principle “squash and stretch” gives a sense of weight and volume to drawn objects. It is best described with a bouncing ball, which appears stretched when falling and squashed when it hits the ground. Even slightly exaggerating on shortening and widening animated objects will give them that realistic feel.

Technology is developing rapidly, and it seems there is an app for just about anything these days, and education is no exception. If you try searching for “educational apps for kids” or “educational product reviews” on Google, there are approximately 35,300,000 results the search engine comes up with. Amazon.com offers around 14,000 educational apps and games, and the App Store features over 80,000 educational apps, as stated by Apple. How are teachers and parents supposed to sort through this vast variety of choices and find the right ones?

2016 Political Election Set

It feels like the whole world has their eyes on the US 2016 presidential elections. People take sides, make bets, discuss and argue who the next US president is going to be. If you have been following the news (or even just browsed the Internet recently), you probably know that these elections are among the most controversial ones in history. With less than four months until the Big Day, the debates are only heating up more every minute.

Click on almost any website these days, and you’re likely to see a hero banner. No, this doesn’t mean images of capes and hammers and a collection of super cool gadgets, but the idea is kind of the same. The hero banner is one of the first things that visitors see on your website, and when done well, it’s intriguing enough to keep them on the site and get them to do something — or better yet, buy something.