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Video marketing is one of the hottest, most effective content marketing techniques going right now — especially animated videos. And why not? Animation is fun, and it makes your explainers way more interesting than a boring old brochure.

But as with anything great, it only works if you do it right — especially when it comes to whiteboard videos. Whiteboard videos are simple and effective, but you have to avoid a few common mistakes.

The end-of-the-year period is a magical time: streets are decorated with lights; holiday markets invite to spend another hour or so walking through the aisles; store windows display attractive price tags and announce year-end discounts. In other words, holiday is in the air. That said, isn’t it exactly the right moment to go an extra mile and accelerate your marketing performance?

Not long ago Microsoft PowerPoint was the only software people used to create presentations. Designs offered in PowerPoint were limited which inevitably led to the same slide styles, backgrounds and transitions rotating over and over again, passing from one presentation to another, finally making up a phenomenon called Death by PowerPoint.

So we’ve all heard by now that “banner blindness” is a real problem in online marketing these days. All those startling statistics about how you’re more likely to get struck by lightning than get clicks on a banner, how someone can spend several minutes on a page and still not see your ad, how it’s just a waste of time and money, etc. all seem to overlook one important fact: When done right, banners still work.

Animated videos have become extremely popular among marketers and small business owners. Studies after studies show that animation is a great way to attract viewers, capture their attention and get the message across.

However, it seems animated videos used to be a novelty several years ago. Now almost everyone uses animation to promote their business, and it is becoming more difficult to stand out from the crowd of animated explainer videos, presentations and demos. Think about it: out of 70 best explainer videos collected by HubSpot, Video Brewery, Demo Duck and Switch Video, 50 are animated. How do we get a message across while still benefiting from the popular video style?

The answer is simple: whiteboard animation.

No one ever said that building a brand was easy. In fact, the process of defining your brand and bringing it to life takes a whole lot of time and effort.

Just because building a brand can be challenging, though, doesn’t mean that it can’t be fun. Finding new ways to leverage what makes you unique in order to connect with your audience and show them exactly who you are can actually be an enjoyable process, especially when you look beyond your mission statements and key performance indicators and find ways to tell your story. And what better way to do that than through animation?