Originally published on July 4, 2017. Update on March 16, 2018.
So, here it is: you spent countless hours on research, drank a dozen cups of coffee, edited like crazy - and finally put together your killer blog post that you know your audience will love.
What comes next?
We hope you don’t forget to send a new blog post to your subscribers and share it on social media. In addition to that, have you thought of repurposing your blog post into a video? It might be a great way to attract yet even more readers and drive conversions.
How is that?
John Medina, a molecular biologist, claims that if we hear a piece of information, our brain will only retain 10% of it. If we add a picture to accompany this information, we will remember 65% of it. This is a huge difference if you get to think about it.
When it comes to video, it proves to be even more effective than static images. 4X as many consumers would prefer to watch a video about a product than to read about it (source).4X as many consumers would prefer to watch a video about a product than to read about it. Click To Tweet
If you want to make sure your blog post reaches as wide an audience as possible, consider repurposing it into a video. In this article, we will show you how to turn your blog posts into highly engaging videos that people will rave about on social.
How to make a video for a blog post: step by step
Step 1. Start with a plan
Before you dive into video creation, consider the following questions:
What exactly is the purpose of your video? Do you want to make a teaser for the blog post or is it going to consequently cover each paragraph of your post?
Depending on the goal you are trying to achieve with video, you then want to create a storyboard for the video. For instance, if it’s a video preview for the whole blog, put a title of each paragraph on a new slide and make a video slideshow.
What Is a Storyboard and How Can You Make One for Your Video?
Another option would be to split the title of the post into parts and place each part on a separate slide.
Our experience: Whenever we publish a new blog post, our social media manager Gleb would create a short video related to the post to promote it on social. He would then upload the video to YouTube in the landscape format and sometimes create a square version for the same video. The square format works especially well on Facebook, where you want your video to be square.
Step 2. Select your visuals
Once you have decided on the format of your video, head over to Wave.video and get your hands down on actual video creation. You can start with your own video by uploading it to the tool. In Wave.video, head over to the tab “Uploads” and click on the big button that says “ADD”.
If you don’t have your own video, switch to the tab “Library”. In Wave.video, you have access to 2.5 million royalty-free videos, so there is a good chance you will find the one that suits your story best and make that perfect video for your blog.
Some people don’t feel comfortable using stock videos, for a number of reasons. Some think stock videos are recognizable, and you can tell right away when a video comes from the video bank. To some extent, it is true: who hasn’t seen stock pictures or videos that look like this? It screams out that it comes from stock.
We believe it’s ok to use stock videos, as long as you customize them and make them look unique. Here are some resources that will help you find the best stock footage and change it according to your needs:
Our experience: in this video, we combined stock footage with a custom text and a call to action. It helped us give the video a unique look and feel.
Bonus tip: In Wave.video, you can make a video from images (your own or those from stock). This way, you can search through the library for images instead of video or import your files. You can even combine video and images to get a unique look.
CREATE ENGAGING VIDEOS FOR BLOG WITH WAVE.VIDEO
Step 3. Add your text to video
Video works best with text added to it. While a great visual with music might still work fine for some industries, most people watch videos on social with the sound off these days.
To ensure your readers actually know what the blog video is about, put text on your video. You might want to add a blog post title or go with a short description of each paragraph.
Depending on the length of the text, adjust the time that your message stays on the screen. Naturally, longer sentences are going to take longer to read. But even with shorter messages, you might want to leave the text there for at least 3 seconds. This will give viewers enough time to read it.
Notice the length of the video clips with text: 4 and 5 seconds.
To add text to your video in Wave.video, click on the frame that says “ADD TEXT”. To make the text stay longer on the screen, drag the frame along the timeline. You can also change the text color and add text effects, to make the text animated.
Step 4. Make a video with a call to action
Every piece of content you create should have a purpose, and videos you create for blog posts are no exception. You want to drive users to action, be it visiting your website or sharing the post with their audience.Every piece of content you create should have a purpose, and videos are no exception. Click To Tweet
Thus, don’t forget to add a call to action to your video. It might be different things like: “Read more”, “Follow us on Facebook”, “Create your video now” or anything else that you find necessary. Just make sure your call to action actually does what it’s supposed to: tells people what to do next.
Great example: Mari Smith, the premium Facebook marketing expert, uses CTAs elegantly in all of the videos that she shares on Facebook.
In order to add a call to action in Wave.video, click on the frame "ADD CALL TO ACTION" at the end of the scene.
Step 5. Download and share
Once you’ve added text to your video and finished up with a call to action, head over to the section “Publish” to download your video. It will come out in the .mp4 format that you can then share on social media or embed in your blog post.
We use Wistia for video hosting. It’s really easy to embed a video from there by copying and embedding the video code.
Alternative ways to make a video for your blog post
Wave.video is our favorite tool for creating videos for blog posts, but it's certainly not the only one. Here are a couple of alternative ways to turn your beautiful articles into yet even more gorgeous videos.
Turn articles into video with PowerPoint
If your video marketing budget is close to $0, but you still want to leverage the power of video for your blog, fret not. You can easily create a marketing video on a budget with simple tools like PowerPoint. Here's how you might want to proceed.
The first thing you want to do is to get yourself a storyboard for video. The video creation process for turning articles into videos looks pretty much the same for all the videos I create. I sit down, I read my blog post again, I distill it into concise sentences that I can put as a text message on my video. I choose visuals, I add text, I download the video. Easy-peasy, huh?
When you’re ready to put everything together, click File > Export > Create a video.
Once you’ve saved your presentation as a video file, you can upload it to any platform you want. Your audience doesn’t need to have PowerPoint to watch it. Take a look at this video that we created based on one of our articles:
While PowerPoint videos are a handy and accessible way to get some of your ideas out in the world, the downside is that you’re pretty limited in what you can do. This type of marketing video on a budget is more of an animated presentation than a true marketing video for your blog. Still, if you’re just getting started, this can be a good way to get your feet wet and turn some of your articles into videos.
Create an animated slideshow video
There are some tools that allow you to create a slideshow and turn it into a video. Basically, it just means that the slideshow will start playing by itself. Besides, you will be able to download it in an .mp4 format and host elsewhere.
One of my favorite tools for creating animated slideshows is Animatron Studio. It's pretty powerful and allows you to make fantastic videos. Here's an example of a short teaser video I created in Animatron Studio:
Turning articles into videos: mistakes to avoid
Alright, you repurposed your article into an amazing video. What's next?
To make sure your blog (along with the video in it, obviously) performs great, make sure to avoid these three most common mistakes.
1. Don't forget to add the video into the blog post
Once you created a video for a blog post and uploaded it to social, don't forget to get back to the blog post and embed the video into it. Not only will it help your engagement rates but it will also help boost the blog SEO. Google loves videos.😻
2. No indication that there is a video on the post
You worked so hard to make your video oustanding. So why not tell people right away there is a video embedded within the post? In order to let people know there is something to watch, put the word "VIDEO" at the beginning or end of the blog post title.
Also, you might want to place the video above the fold (i.e., closer to the beginning of the post) so that people see it when they first open the blog post.
2. No optimization for the blog
If you host videos on YouTube, Wistia or any other platform, most likely the iframe embedding code will have default dimensions (something like width="560" height="315"). However, all blog designs are different, and these dimensions might not be the best ones. Make sure you optimize the parameters for the width of your own blog.
3. No description
For the videos that you embed, don't forget to add descriptions. It's always great to let a user know what s/he is going to see in the video.
Do you create videos for blog posts? Share in the comments below!