So, here it is: you spent countless hours on research, drank a dozen cups of coffee, edited like crazy - and finally put together your killer blog post that you know your audience will love. What comes next?
We hope you don’t forget to send a new blog post to your subscribers and share it on social media. However, including a video into your blog post proves to be a great way to attract yet even more readers and drive conversions.
How is that?
John Medina, a molecular biologist, claims that if we hear a piece of information, our brain will only retain 10% of it. If we add a picture to accompany this information, we will remember 65% of it. This is a huge difference if you get to think about it.
When it comes to video, it proves to be even more effective than static images. 4X as many consumers would prefer to watch a video about a product than to read about it (source).4X as many consumers would prefer to watch a video about a product than to read about it. Click To Tweet
To make sure your message reaches your audience and gets all the engagement it deserves, you might want to include a video into the post. Especially since it’s so easy to make a video for your blog post with some of the tools that are available now.
Today, we will show you how to create a video in Wave, an online video editor.
Make a video for a blog post: step by step
Step 1. Start with a plan
What exactly is your video going to show? Do you want to make a teaser for the blog post or is it going to consequently cover each paragraph of your post?
Depending on the goal you are trying to achieve with video, you then want to set a plan for the video. For instance, if it’s a video preview for the whole blog, put a title of each paragraph on a new slide and make a video slideshow. Another option would be to split the title of the post into parts and place each part on a separate slide.
Great example: Whenever we publish a new blog post, our social media manager would create a short 15-second video about the post. This format works especially well on Facebook, where you want your video to be square.
How Lond Should Your Video Be?
Step 2. Choose a video
Once you have decided on the format of your video, head over to Wave and get your hands down on actual video creation. You can start with your own video by uploading it to the tool. In Wave, head over to the tab “My Media” and click on the big button that says “ADD”.
If you don’t have your own video, switch to the tab “Library”. In Wave, you have access to 2.5 million royalty-free videos, so there is a good chance you will find the one that suits your story best.
Some people don’t feel comfortable using stock videos, for a number of reasons. Some think stock videos are recognizable, and you can tell right away when a video comes from the video bank. To some extent, it is true: who hasn’t seen stock pictures or videos that look like this? It screams out that it comes from stock.
We believe it’s ok to use stock videos, as long as you customize them and make them look unique. We have put together a short and helpful guide on how to do this, so make sure to check it out.
5 Easy Ways To Make Free Stock Video Look Unique
Great example: in this video, we combined stock footage with a custom text and a call to action. It helped us give the video a unique look and feel.
Bonus tip: In Wave, you can make a video from images (your own or those from stock). This way, you can search through the library for images instead of video or import your files. You can even combine video and images to get a unique look.
Step 3. Add text to video
Video works best with text added to it. While a great visual with music might still work fine for some industries, most people watch videos with the sound off these days, especially if it’s a video they see in their Facebook feed.
To ensure your readers actually know what the video is about, put text on your video. You might want to add a blog post title or go with a short description of each paragraph. Whichever option you chose, make sure the text stays on the screen for at least 5 seconds. This will give viewers enough time to read it.
To add text to your video in Wave, click on the frame that says “ADD TEXT”. To make the text stay longer on the screen, drag the frame along the timeline. You can also change the text color and add text effects, to make the text animated.
Step 4. Add a call to action
Every piece of content you create should have a purpose, and videos you create for blog posts are no exception. You want to drive users to action, be it visiting your website or sharing the post with their audience.Every piece of content you create should have a purpose, and videos are no exception. Click To Tweet
Thus, don’t forget to add a call to action to your video. It might be different things like: “Read more”, “Follow us on Facebook”, “Create your video now” or anything else that you find necessary. Just make sure your call to action actually does what it’s supposed to: tells people what to do next.
Great example: Mari Smith, the premium Facebook marketing expert, uses CTAs elegantly in all of the videos that she shares on Facebook.
In order to add a call to action in Wave, click on the frame "ADD CALL TO ACTION" at the end of the scene.
Step 5. Download and share
Once you’ve added text to your video and finished up with a call to action, head over to the section “Publish” to download your video. It will come out in the .mp4 format that you can then share on social media or embed in your blog post.
We use Wistia for video hosting. It’s really easy to embed a video from there by copying and embedding the video code.
Mistakes to avoid
Alright, you did well and made a great video for your blog post. What's next?
To make sure your blog (along with the video in it, obviously) performs great, make sure to avoid these three most common mistakes.
1. No sign that there is a video on the post
You worked so hard to make your video oustanding. So why not tell people right away there is a video embedded within the post? In order to let people know there is something to watch, put the word "VIDEO" at the beginning or end of the blog post title.
Also, you might want to place the video above the fold (i.e., closer to the beginning of the post) so that people see it when they first open the blog post.
2. No optimization for the blog
If you host videos on YouTube, Wistia or any other platform, most likely the iframe embedding code will have default dimensions (something like width="560" height="315"). However, all blog designs are different, and these dimensions might not be the best ones. Make sure you optimize the parameters for the width of your own blog.
3. No description
Did you notice how I embedded the videos into this blog post? I always put a short description BEFORE the video so that the readers know what to expect when they click the Play button.
Do you create videos for blog posts? Share in the comments below!