Animated videos have become extremely popular among marketers and small business owners. Studies after studies show that animation is a great way to attract viewers, capture their attention and get the message across.
However, it seems animated videos used to be a novelty several years ago. Now almost everyone uses animation to promote their business, and it is becoming more difficult to stand out from the crowd of animated explainer videos, presentations and demos. Think about it: out of 70 best explainer videos collected by HubSpot, Video Brewery, Demo Duck and Switch Video, 50 are animated. How do we get a message across while still benefiting from the popular video style?
The answer is simple: whiteboard animation.