LATEST AWESOMNESS

Helvetica? Hell, no. There is a lot of hype around type, especially in the graphic design industry. And, while you can get lost in an ongoing argument of the merits of Comic Sans and Lucida Sans, many people do not know what a “sans” is. In fact, most of the struggle when it comes to typography is understanding the different terms that identify a typeface. This becomes increasingly more challenging for new designers as they seek different font pairing options. Typography may seem effortless but it is a science. In order to be a successful designer, you must learn the formula.

A marketing campaign is understood as a number of marketing activities aimed to promote a product or service. The ultimate goal of marketing campaign can be different (eg. grow awareness, boost sales, increase website traffic, etc.), but there is a set of the most-used activities that marketers frequently implement no matter what goal has been chosen to achieve. Today I’d like to talk about content marketing campaigns specifically, as content marketing is regarded to be one of the most efficient marketing strategies in terms of return on investment (ROI) according to marketers themselves. But first, why do I mention video in the headline at all? The answer is simple.

Even just a few years ago, website animations were something new and different. They added an unexpected, “how did they do that?” element to a site. Today, though, animations have become the norm, almost to the point where site visitors actually expect them, and might even consider a site that doesn’t have at least some animated element to be outdated or stale.

If a picture is worth a thousand words, then a video is worth a million. And there is a reason why the old English saying has been modified to reflect the reality of today’s digital world. The recent B2B Demand Generation Benchmark Survey for 2014 indicates that video has fully gained strength and became the #1 source for marketing. The study found that videos were the most commonly leveraged type of content used by 92% of marketing professionals. The take-away of this is that most marketers prefer video over surveys, white papers, case studies, and demos. The question is – why?

When the calendar hits mid-October, it’s obvious that winter Halloween is coming. Carved pumpkins, candles and pointy hats fill supermarkets, and everyone’s excited about the season. This time of the year is a perfect time for companies to get creative with their marketing and add a bit of weirdness to their content strategy. And what better way is there to boost your content than video?

Here’s how you can create branded animated Halloween video in just 5 minutes.

Chromebooks surfaced on our radar just a few years ago, and despite its novelty, the product has become the American education system’s primary choice for classroom technology. Low price, durability, ease of use for students as well as ease of support for tech teams, made Chromebook a popular choice for teachers in order to introduce students to a wealth of knowledge and the helpful tools the Internet has to offer. It all might sound well, but here comes the question: once an educator obtains a Chromebook, how do they actually proceed?

You’ve created an explainer video. It’s up on your site, and getting decent results. You’ve had plenty of views, conversions are in line with your goals, and overall, you’d say the project is a win.

But you can’t help but think, “Could we do better?” After all, you could always use more conversions, and you would like to reach a wider audience. Sounds great, but you aren’t ready to reinvent the wheel so to speak, and as long as your existing video is working, you’re reluctant to change it.

Enter A/B testing.