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We know there are so many topics that you want to create an animated video for: a product demo, office presentation, or a school project. We also know you want your animation look unique, personalized, and attractive. And even though there are more than 180 animated sets in our ever-expanding Market, we want to give you more opportunities to get creative with Animatron.

These days, it’s hard to find a form of marketing that is more captivating, more impressive and more powerful than video. According to a study conducted by Hubspot, 92% of people who see a video that they like on their mobile device are likely to share it with others. Video can increase email click-through rates, landing page conversion rates, overall engagement and absolutely everything in between in a very dramatic way when executed properly.

In the world of social media, there is one event that is most anticipated every year. It is not another Facebook update, Twitter news, or Instagram story. This event gathers industry leaders, marketing experts, and vendors from all over the world. It delivers most actionable social media tips, brings true value to its attendees and empowers them with new great ideas.

At some point, everyone who sets out to make a video - regardless of how talented they are or how large their existing audience is - will go through the following scenario. They will spend a huge amount of time coming up with the perfect concept for a video blog. They will pour their heart and soul into every frame of content, working tirelessly until everything is absolutely perfect in their eyes. They will upload the video, watch it a few times to make sure it looks its best, hit “Publish” and then… nothing. Few people watch it and even fewer respond to it or engage with it in some way. For all intents and purposes, it becomes “the one that got away.”

Teachers in every state and country will tell you that while there may be standards and textbooks, individual children challenge them every day—with different learning abilities and speed, with different approaches and strengths. So how then do you adapt a traditional classroom to meet the needs of every individual?

Content creation is no easy thing, especially if you want it to be shareable, attractive and professional looking, preferably all at the same time. It gets even more intricate when it comes to video production. Where on earth can I find royalty-free images, let alone video? How am I supposed to put text over the video that I found?..

In Animatron, we feel for you. That is why we are happy to announce the arrival of 500,000 items to our Marketplace.

If we think about our own memories, we may notice how words can easily be forgotten when pictures tend to stay in our mind. By nature, people are visual and attracted to images. So it was 30,000 years ago when first drawings appeared at Chauvet Cave in the South of France, and in the 1890s when the history of film began, and even more significant now in times of growing information overload.

Video marketing is one of the hottest, most effective content marketing techniques going right now — especially animated videos. And why not? Animation is fun, and it makes your explainers way more interesting than a boring old brochure.

But as with anything great, it only works if you do it right — especially when it comes to whiteboard videos. Whiteboard videos are simple and effective, but you have to avoid a few common mistakes.